Get new leads into Em

New leads go cold fast, so Em jumps on them. When a lead email reaches your private Em address, she reads it, adds the person (or notes the inquiry on them if they're already in Em) and puts a Reply now at the top of Today.

Two ways to set it up

• Forward lead emails to your Em address as they come in.
• Send them straight to Em. In Zillow, Realtor.com, Redfin, Homes.com and most lead sites, add your Em address as a place leads are sent. Em still passes each one on to your inbox.

Your private Em address is on Your profile, under Emailing from Gmail or Outlook?

Em pulls out what she can: name, email, phone, the home they asked about, price, timeline, and financing. Reading leads never uses credits.